Keyword Research
Keyword research is the foundation of every successful SEO campaign. Our comprehensive keyword research process ensures that we target the most effective keywords, giving your website content the competitive edge it needs to dominate the first page of Google.
Comprehensive Keyword Research Services
A solid keyword research initiative is the cornerstone of every successful SEO campaign. At SEO Toronto by Focus, we provide professional keyword research services designed to identify the most effective keywords in your niche, ensuring your website content has the competitive edge needed to dominate Google’s first page.
You can trust the SEO Toronto team to deliver exceptional keyword research services. As seasoned SEO specialists, we leverage cutting-edge SEO software and tools. Our approach combines these technological insights with meticulous manual research and extensive experience to pinpoint the best keywords and develop a robust SEO strategy.
When you partner with us for keyword research, we go beyond surface-level analysis. We delve deeply into your industry to craft a content marketing strategy that positions you on Google’s first page, driving traffic and boosting conversions.
Our Keyword Research Methodology
Our keyword research process begins with a thorough analysis of the keywords your website is currently ranking for. From there, we dive deeper to identify and optimize high-intent keywords—those searched by visitors ready to take action, such as booking your service or purchasing your product.
We also focus on uncovering informational search queries that are research or question-based. These “how-to” or “tip” keywords enhance your business’s credibility and educate your leads, guiding them along their buying journey.
Once we compile our keyword research, we collaborate with you to ensure these keywords align with your business goals.
Upon your approval, we integrate these keywords into a comprehensive SEO campaign that includes a content calendar, on-page optimization, and link building strategies.
Advanced Keyword Research Services
Our team at SEO Toronto by Focus knows that detailed keyword research is crucial for ranking on Google’s first page. Our process involves discovering both high-intent ‘action keywords’ and informative search queries, then building a detailed content plan around these findings.
With our advanced keyword research services, you can expect:
Thorough Analysis
Targeted Keyword Optimization
Informational Query Identification
Collaborative Strategy Development
High-Level SEO Execution
Partner with SEO Toronto by Focus to elevate your SEO strategy with comprehensive keyword research that drives results and positions your business at the forefront of search engine rankings.
Competitive Keyword Research
When we conduct keyword research, we always consider your competitors—both the ones you know and those you might not be aware of. After identifying the keywords you are already ranking for and the ones you aim to rank for, we perform a thorough competitor analysis. This involves discovering which competitors are ranking for these keywords, analyzing their keyword density and backlinks, and assessing other factors that contribute to their rankings.
Long Tail Keywords
While primary keywords are your “money keywords,” supplementary and tertiary keywords, like long-tail keywords, are crucial for supporting these main keywords. We use long-tail keywords (phrases of four words or more) to develop SEO blog topics and landing page content that bolster the primary keywords your site is targeting. According to Impactbnd, the click-through rates for long-tail keyword searches are 3% to 5% higher than generic searches. Long-tail keywords typically involve search-based or “how-to” queries, allowing us to answer key questions within your content. These keywords help us identify the type of content and topics your site needs to cover to achieve that number one spot on Google’s first page.
Search Volume
Search volume is a major factor we consider during keyword research. We analyze how many people are searching for a keyword or phrase and what else they are searching for. We create a content calendar that balances topics based on lower volume search terms, which are easier to rank for, with content optimized for more competitive, money-making keywords. Our SEO managers strategize to create a content calendar with intentional topics for our SEO content specialists to write about. Equipped with a powerful keyword strategy and a carefully planned content calendar, we create content that ranks for various keywords.
Local SEO
Our keyword research initiative identifies relevant geo-targeted keywords based on the locations you serve or aim to serve. These geo-targeted keywords are essential for developing and implementing your local SEO campaign.'
Using your geo-targeted keywords, we expand your content calendar, provide link-building using local-based sites, and implement citations for location-specific business listings.
Keyword Analysis
We don't just present you with keywords, get your site ranking, and then leave you. SEO is about maintaining fresh, updated content, and it never remains static. We conduct consistent keyword analysis to identify new keywords or changes in trends or algorithms that may influence your keyword strategy. This ongoing analysis ensures your SEO campaign remains effective and adaptive to any shifts in the digital landscape.
SEO Keyword Research Experts
Our team of SEO specialists boasts years of experience in the industry. We have all strategized, created, and implemented successful SEO campaigns — and we are enthusiastic about doing the same for you! Our extensive experience has allowed us to develop a unique skill set that we use to deliver the best possible keyword research services.
Advanced Keyword Research Tools
Lead Generation
Our keyword research enables us to develop and implement specific and intricate SEO campaigns that help you rank for high-value, money-making keywords. Ranking for these keywords allows you to generate leads from people ready to invest in a service or product. Coupled with engaging content, you can generate a higher volume of leads, which can be converted into customers.
Frequently Asked Questions
What is keyword research?
Keyword research involves identifying and analyzing the search terms that people enter into search engines. This process helps understand what keywords your target audience is using and how to optimize your content to rank for those terms.
How does keyword research impact SEO?
Keyword research is fundamental to SEO as it informs the strategies used to optimize content. By targeting the right keywords, you can improve your website’s visibility on search engines, attract more organic traffic, and increase your chances of converting visitors into customers.
How long does keyword research take?
How to do keyword research?
Keyword research involves several steps, including brainstorming potential keywords, using SEO tools to gather data on search volume and competition, analyzing competitors’ keywords, and selecting the most relevant and high-impact keywords to target in your content.
What does keyword research cost?
The cost of keyword research varies based on the depth of analysis required and the tools used. At SEO Toronto by Focus, we offer customized keyword research services to fit your budget and specific needs. Contact us for a detailed quote based on your requirements.