Link Building Services
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. The more niche-relevant, high-quality, and authoritative websites that link to you, the more authoritative and powerful your site becomes.
Think of each link as a vote of popularity in the eyes of Google’s algorithm; the more votes you get, the better. However, not all votes are equal. Links from high Domain Authority (DA) sites with real traffic provide more ‘link juice’ and pass on greater authority to your site. Each link serves as a direct signal of authority from one website to another.
Links are essential for Google and other search engines, acting as a direct signal of authority. Nowadays, it’s all about quality over quantity. Focusing on high-quality, ethical, and sustainable link building services remains one of the most integral parts of any SEO campaign.
Expert Link Building Services
Links, links, links! If you’ve done any research about SEO, you know that link building is one of the most crucial parts of SEO. It’s also one of the hardest, most time-consuming, expensive, and frustrating aspects… which is why you need a professional link building company.
We’ve been in the link building business for over 13 years, starting back in 2008. Although a lot has changed in terms of link building strategies, anchor text optimization, and other specifics, we’ve survived every Google algorithm update and come out thriving.
We take great pride in being one of the best link building companies in Toronto and across Canada. With over 100+ clients, we’ve serviced every vertical and niche, and we continue to deliver exceptional results for our growing list of happy clients.
Guaranteed Link Building Success
Our success can be attributed to our extensive experience. Over the years, we’ve built thousands upon thousands of links and established numerous relationships with bloggers, website owners, media publication brokers, webmasters, and more.
We leverage these relationships to guarantee different link building deliverables at specific pricing points. We understand the types of content our growing network of bloggers need and match your business with them month over month to secure those coveted backlinks.
The average SEO company doesn’t discuss links the way we do because they either lack the connections or aren’t willing to invest the time and effort required for a comprehensive link building campaign.
Check out our link building packages on our Pricing Page or get in touch with one of our SEO strategists today to get your campaign started.
Effective Link Building Strategies
There are numerous link building strategies suitable for any business. Our affordable link building services primarily focus on Guest Blog Posting and Local Directory Citations, as these are the most powerful and ethical links that will significantly improve your SEO rankings. Read on for more information and insights:
Guest Posting
Guest blog posting is one of the most effective link building strategies. Our SEO content team creates engaging, high-quality content and places it on a blogger's site in exchange for a backlink to your site. This process produces highly researched, unique, and fresh content that attracts more visitors to their website while providing you with an excellent backlink from a high Domain Authority website. It’s a win-win for all!
Outreach Link Building
Similar to guest blog posting, the outreach link building strategy involves reaching out to website owners and bloggers to request a backlink to your site. Ideally, you ask them to include your website as a resource in one of their existing blog posts or resource guides. This can also open the conversation for submitting a guest blog post. It’s all about establishing connections and turning them into successful link building relationships!
Competitive Backlink Analysis
This strategy involves analyzing the source of your competitors’ backlinks and identifying what strategies are working well for them. By reverse engineering successful tactics, such as obtaining educational .edu links or high PR links, we make strategic insights to include in your link building campaign.
Local Directory Citations
Local directory citations are an excellent way to establish your local presence and boost your Local SEO efforts. Think of these sites as your typical online web directory, similar to YellowPages, Goldbook, and other established directories. The more Google sees your full address, name, phone number, and other business information, the more credible your site becomes, which helps you rank higher in the Google Map Pack. Our link building services ensure your NAP (Name, Address, Phone number) is consistent across all platforms and that your site is listed on as many local web directories as possible.
Media Distribution Links
Have you written an amazing blog post? Fantastic! Now, repurpose that content into different media formats: Turn it into a short video Create an infographic Develop a PowerPoint presentation Then, syndicate each new piece of media across top media sharing platforms. This media distribution link building technique delivers an additional source of backlinks for your campaign, leveraging an extensive list of high-quality sites and domains.
Frequently Asked Questions
How can you guarantee link building deliverables?
Do I get to see the content before it’s placed with the bloggers?
Do I get to choose which bloggers we work with?
How is the authority of each blogger/media publication determined?
The authority of each blogger or media publication is determined using several key metrics. We assess Domain Authority (DA), Page Authority (PA), traffic levels, audience engagement, and relevance to your niche. Additionally, we look at the quality of content and the site’s backlink profile. This comprehensive evaluation ensures that we only partner with reputable and influential sites that can positively impact your SEO performance.
How long do I need to be engaged in a link-building campaign to start seeing results?
Does link building go on forever?
How do I know what the best link-building package is?
Choosing the best link-building package depends on your business goals, budget, and current SEO standing. Our SEO strategists can help assess your needs and recommend a package that aligns with your objectives. We offer various packages tailored to different business sizes and industries, ensuring you get the most effective solution. During our consultation, we’ll discuss your goals, analyze your competition, and determine the most suitable package to achieve your desired results.