How can we help?

Local SEO

Almost half (46%) of all Google searches are for local information. Enhance your local business presence with Local SEO and achieve a prominent spot in Google’s map results, ensuring a direct connection to customers in your area.
CONTACT US

Professional Local SEO Services

The SEO specialists at SEO Toronto by Focus offer expert local SEO services to help you rank for highly coveted geo-targeted keywords. These keywords are tailored to specific locations to generate leads and attract local customers.

With the rise of voice search, more people are using location-centric search terms to find local businesses that meet their immediate needs. As a result, “near me” and other local-based search terms have become valuable keywords for competitive local businesses looking to dominate search engines.

Once your company is ranking for these keywords (and with our help, it will be), we help you maintain your top rankings to continue attracting leads and organic traffic.

Effective Local SEO Strategies

When you enlist our professional local SEO services, we design and implement effective geo-targeted SEO campaigns to get your business to the top of Google’s results page.

Local SEO campaigns require a balance of on-page optimization, such as metadata and content, and off-page efforts like link building and business directory citations. We offer a wide variety of services that all contribute to our comprehensive local SEO strategy.

Google My Business (GMB)

According to Ahrefs, 56% of local retailers haven’t claimed their Google My Business (GMB) listing. If your business does not have a GMB listing, that’s the first thing we will address as part of our local SEO services. Your GMB listing tells searchers — and Google — who you are, what you do, and where you are located.

The goal of your GMB is to be as accurate as possible to ensure that Google knows who you are. This accuracy builds trust with Google, making it more likely for your website to rank well and be visible to searchers.

An accurate and up-to-date GMB listing helps Google verify your business. Google has developed various methods over the years to detect falsified information, so we ensure all of your business details are correct and current.

Your GMB description and other listing aspects are meant to build consumer confidence in your business. If you don’t already have a description or if it’s not properly optimized, we will create one for you that utilizes geo-targeted keywords to enhance your local SEO campaign.

Citations & Business Directories

Submitting your business information to directories is a crucial aspect of local SEO. This practice helps Google confirm that the contact details on your Google My Business (GMB) listing are accurate, including your opening hours, phone number, and street address.

Our citation process involves crafting original business descriptions optimized with your keywords, which we then place on a variety of business directories. We maintain and continually audit a comprehensive list of directories to ensure that we are posting on platforms where your business is not yet featured.

We constantly expand our directory list by conducting extensive internet searches for contact information of key players in competitive industries.

Local Keywords

When you collaborate with us, we conduct thorough keyword research to identify your primary keywords and supportive secondary search terms. For local SEO, we pinpoint and target local search terms with high search volumes to optimize your website for search queries relevant to your primary service areas.

These are high-value keywords that can significantly impact your business once you start ranking for them. According to Think With Google, 50% of people who perform a local search on their phone visit a physical store within a day. These high-conversion keywords can greatly enhance your business’s lead generation and conversion rates.

On-Page Optimization

We use local keywords to optimize your site for on-page SEO. These keywords are integrated into your metadata, headers, and overall website content. Additionally, we conduct a site audit to develop a comprehensive local SEO campaign across your entire site.

Local Content

According to Think With Google, 4 in 5 consumers use search engines to find local information. We create content optimized for your geo-targeted keywords to help you rank for your high-value local keywords.

We provide content creation services to populate your website with content optimized for local SEO and build an offline content portfolio that links back to your website.

Blogging

We write SEO blogs for your website that target your various keywords. These blogs focus on local trends, needs, and services, helping to attract and engage your target audience.

Web Copy

Our professional SEO copywriting services populate your website with optimized content. We create location-specific content to help you rank for your desired geo-targeted keywords. This often involves developing individual location pages tailored to the specific areas your business serves and detailing the services or products your company offers in those locations.

Link Building

We have established relationships with publications in various regions. Our content specialists create hyper-targeted link building content, which our link building experts then place on localized websites. This strategy provides Google with additional context and trust for your local business.

The Value of Optimizing for Local SEO

Voice Search

Voice search is rapidly gaining popularity as more people use functions like Google Assistant and Siri to find “near me” options. According to HubSpot, “near me” or “close by” searches have grown by over 900% in recent years.

By implementing a local SEO campaign, we can optimize your website for voice search, helping you rank for local search terms that generate leads and traffic.

Local Competition

Local SEO is highly targeted and provides a competitive edge over other local businesses. If your business services specific locations or targets certain areas, having this competitive advantage is essential.

Map / Featured Snippets

Securing the number one spot on Google’s results page is no longer the only way to get noticed. Google now displays a map pack that highlights nearby businesses, making it easy for searchers to find business-related information.

Our local SEO services can help get your business featured in the map pack, giving potential customers direct access to call or visit your business.

Frequently Asked Questions​

Local SEO focuses on optimizing your website to rank better for local search queries. It involves strategies that help your business appear in location-based searches, connecting you with potential customers in your area.

Local SEO is essential if your business serves a specific geographic area. It helps you attract local customers, increase visibility in local searches, and gain a competitive edge over other businesses in your area.

Local SEO works by optimizing various aspects of your online presence, including your Google My Business listing, local citations, on-page SEO, and localized content. This helps search engines understand your business’s relevance to local searches.

To improve local SEO, ensure your Google My Business listing is accurate and up-to-date, gather positive reviews, optimize your website’s on-page elements with local keywords, build local citations, and create content that addresses local search intent.

The cost of local SEO varies depending on the scope of the services required and the competitiveness of your industry. Contact us to discuss your specific needs and get a customized quote for your local SEO campaign.