SEO Audit & Optimization
Technical SEO Audits
When you engage our SEO services, one of the first steps we take is conducting a thorough audit of your website. Our goal is to understand your site inside and out.
Our comprehensive audit involves identifying your backlinks, assessing your content, measuring your website’s performance, and evaluating how it currently ranks on search engines.
Website Crawl
A crucial component of a technical SEO audit is a website crawl. We utilize top-tier SEO software to crawl your website, enabling us to understand how Google indexes your content.
During the website crawl, we focus on identifying:
Redirects
Error pages
Duplicate content
Unlinked pages
Metadata
Thin content
Missing pages
Browsable versions of your site
Manual Audit
After conducting the automated crawl, we also perform a manual audit. This involves meticulously reviewing each page of your website. By individually examining your site’s pages, we gain a deeper understanding of its structure, existing content, and any missing elements.
Our manual audit allows us to see your website from Google’s perspective. Identifying issues that affect your site’s ranking is crucial, and with our expertise, these problems can be swiftly addressed. The most challenging part is uncovering these issues, but we go beyond identification by providing actionable solutions.
Once the audit is complete, we pinpoint what you’re doing well and where improvements are needed. With your approval, we implement the necessary fixes to enhance your website’s performance.
On-Page Optimization Services
Content
Content is king, and we audit all the content on your website. Every word counts, and post-audit, we offer solutions to optimize your content, ensuring it works to your advantage.
By addressing these elements, we help enhance your website’s visibility and ranking, paving the way for better search engine performance and user engagement.
Comprehensive Web Copy Review
When we conduct a web copy review, we examine all the content on your website, including your home page, landing pages, and blog content (if applicable). Our blog audit is a separate step, but here’s what we look for in your website copywriting:
Keyword Density
Internal Linking
On-Page Optimization
Headers
Detailed Blog Audit
Duplicate Blogs
Old Content
Internal Links and Images
Content Updates
Content Consolidation
Metadata Optimization
Metadata is crucial for on-page SEO. During our audit, we ensure every page on your website has properly optimized metadata, including title tags and meta descriptions.
- Title Tag: How your page title appears on Google’s results page.
- Meta Description: The description under the title that provides context and summarizes the page content, often including a call to action.
Metadata gives Google context for your pages, improving click-through rates and integrating target keywords effectively. All our on-page optimization efforts, including writing title tags and meta descriptions, are handled in-house by our specialists based on thorough keyword research.
Site Speed Analysis
Off-Page SEO Optimization
Links
We audit and assess your backlinks, which are crucial off-site SEO factors. We evaluate the quality of external websites linking to your site and identify any harmful links that need to be disavowed. Based on our analysis, we develop a robust link-building strategy to enhance the quality of your backlinks.
Citations & Business Directories
Business directories linking back to your website help confirm your business information to Google and serve as valuable backlinks. As part of our local SEO efforts, we source various business directories to place citations, reinforcing your website’s credibility and verifying your business information.
Frequently Asked Questions
What is an SEO audit?
An SEO audit is a comprehensive evaluation of your website’s SEO performance, identifying strengths, weaknesses, and areas for improvement.
How long does an SEO audit take?
The duration of an SEO audit depends on the size and complexity of your website but typically ranges from a few days to a couple of weeks.
Why is an SEO audit important?
An SEO audit is crucial for understanding how well your website is performing in search engines and identifying actionable steps to improve your rankings.
What is on-page SEO?
On-page SEO involves optimizing elements within your website, such as content, meta tags, and internal linking, to improve search engine rankings.
What is off-page SEO?
Off-page SEO refers to external factors, like backlinks and social signals, that influence your website’s search engine rankings.
Why is on-page optimization important?
On-page optimization is vital for ensuring your website’s content is relevant and easily understandable by search engines, directly impacting your rankings.
What is technical SEO?
Technical SEO focuses on the backend aspects of your website, such as site speed, mobile-friendliness, and crawlability, ensuring search engines can efficiently index and rank your site.