How can we help?

SEO Audit & Optimization

What’s preventing your website from achieving top rankings on Google? Conducting an SEO audit reveals what you’re excelling at, areas for improvement, and quick fixes that can yield immediate results. It is imperative that you evaluate every aspect of your website to ensure that it is appropriately optimized. In order to optimize your website based on our results, SEO Toronto conducts SEO audits. When we conduct an SEO audit and improve your website, our SEO specialists take into account every element that affects your website’s Google rating. Since you can’t see some of the most crucial aspects of your website, we optimize it for both on-page and off-page SEO!
CONTACT US

Technical SEO Audits

When you engage our SEO services, one of the first steps we take is conducting a thorough audit of your website. Our goal is to understand your site inside and out.

Our comprehensive audit involves identifying your backlinks, assessing your content, measuring your website’s performance, and evaluating how it currently ranks on search engines.

Website Crawl

A crucial component of a technical SEO audit is a website crawl. We utilize top-tier SEO software to crawl your website, enabling us to understand how Google indexes your content.

During the website crawl, we focus on identifying:

Redirects

Error pages

Duplicate content

Unlinked pages

Metadata

Thin content

Missing pages

Browsable versions of your site

Manual Audit

After conducting the automated crawl, we also perform a manual audit. This involves meticulously reviewing each page of your website. By individually examining your site’s pages, we gain a deeper understanding of its structure, existing content, and any missing elements.

Our manual audit allows us to see your website from Google’s perspective. Identifying issues that affect your site’s ranking is crucial, and with our expertise, these problems can be swiftly addressed. The most challenging part is uncovering these issues, but we go beyond identification by providing actionable solutions.

Once the audit is complete, we pinpoint what you’re doing well and where improvements are needed. With your approval, we implement the necessary fixes to enhance your website’s performance.

On-Page Optimization Services​

Our audit also covers on-page (or on-site) aspects of your website. On-page optimization involves any element within your website or its backend that impacts its ability to rank.

Content

Content is king, and we audit all the content on your website. Every word counts, and post-audit, we offer solutions to optimize your content, ensuring it works to your advantage.

By addressing these elements, we help enhance your website’s visibility and ranking, paving the way for better search engine performance and user engagement.

Comprehensive Web Copy Review

When we conduct a web copy review, we examine all the content on your website, including your home page, landing pages, and blog content (if applicable). Our blog audit is a separate step, but here’s what we look for in your website copywriting:

Keyword Density

We assess how often your target keywords appear on your website,

Internal Linking

We check for effective internal linking throughout your pages.

On-Page Optimization

We identify any duplicated content that could harm your SEO.

Headers

We ensure your headers are optimized and properly structured.

Detailed Blog Audit

If you have a blog, we audit every post considering all the factors mentioned above. Additionally, our blog audit focuses on:

Duplicate Blogs

We identify any redundant blog posts.

Old Content

We review outdated content that may need updating.

Internal Links and Images

We check for blogs lacking internal links or images.

Content Updates

We suggest blogs that can be refreshed with new information.

Content Consolidation

We find opportunities to merge smaller posts into comprehensive “super posts.”

Metadata Optimization

Metadata is crucial for on-page SEO. During our audit, we ensure every page on your website has properly optimized metadata, including title tags and meta descriptions.

  • Title Tag: How your page title appears on Google’s results page.
  • Meta Description: The description under the title that provides context and summarizes the page content, often including a call to action.

Metadata gives Google context for your pages, improving click-through rates and integrating target keywords effectively. All our on-page optimization efforts, including writing title tags and meta descriptions, are handled in-house by our specialists based on thorough keyword research.

Site Speed Analysis​

Assessing your site speed is an essential part of our technical SEO audit. Poor load speed negatively affects user interaction and search engine rankings. We offer site speed optimization services to help your site load faster, improving functionality and rankings.

Off-Page SEO Optimization

Off-page SEO encompasses efforts that occur outside your website but still impact your rankings. Our audit considers various off-page factors to optimize your website.

Links

We audit and assess your backlinks, which are crucial off-site SEO factors. We evaluate the quality of external websites linking to your site and identify any harmful links that need to be disavowed. Based on our analysis, we develop a robust link-building strategy to enhance the quality of your backlinks.

Citations & Business Directories

Business directories linking back to your website help confirm your business information to Google and serve as valuable backlinks. As part of our local SEO efforts, we source various business directories to place citations, reinforcing your website’s credibility and verifying your business information.

Frequently Asked Questions​

An SEO audit is a comprehensive evaluation of your website’s SEO performance, identifying strengths, weaknesses, and areas for improvement.

The duration of an SEO audit depends on the size and complexity of your website but typically ranges from a few days to a couple of weeks.

An SEO audit is crucial for understanding how well your website is performing in search engines and identifying actionable steps to improve your rankings.

On-page SEO involves optimizing elements within your website, such as content, meta tags, and internal linking, to improve search engine rankings.

Off-page SEO refers to external factors, like backlinks and social signals, that influence your website’s search engine rankings.

On-page optimization is vital for ensuring your website’s content is relevant and easily understandable by search engines, directly impacting your rankings.

Technical SEO focuses on the backend aspects of your website, such as site speed, mobile-friendliness, and crawlability, ensuring search engines can efficiently index and rank your site.